edi's blog

Everything you do or say is public relations. Some of them are born to be great, some have achieved greatness, and some are PR professionals for hire.

Public relations – definition and understanding

"PR is about telling the truth and working ethically - even when all the media wants a headline and all the public wants a scapegoat. Public relations is a failure when there is no integrity." – Viv Segal (South Africa)

"The public is the only critic whose opinion is worth anything at all." - Mark Twain